Are your recruiting efforts landing you multiple ideal candidates? Are they lining up to join your team? If not, then you might not be leveraging one important resource – your employees.
“You need to have a collaborative hiring process.” – Steve Jobs, Apple
In my view, collaborative means human resources, hiring manager, and employees. If your employees are not out there saying great things about your company, then part of the collaboration is missing.
Of course, to be an effective part of the collaboration team, your current employees must feel a sense of worth at their company.
“You can have the best strategy and the best building in the world, but if you don’t have the hearts and minds of the people who work with you, none of it comes to life.”– Renee West, Luxor and Excalibur Hotel.
So, before you involve your employees in your recruitment activities, make sure you have:
- A healthy corporate climate. If the employees feel good about the company they work for and the job they do, then talking good about your company will become natural.
- Trained your employees to naturally be ambassadors for your company. The training doesn’t have to be hard, but make it fun. It should be natural for employees to say positive things about your company when they are out and about. After all, when you meet someone new, the first question they usually asked is what do you do? When your employees answer that question along with “it’s a great place to work”, how much does that add value to your company profile?
- Reviewed your external marketing, i.e. website, advertising. Is it inviting to applicants? Do your employees think your external marketing is appealing? If not, freshen those up.
So, what are the ways to get employees involved in the recruiting process:
- Through employee referral programs. Give some thoughts to the reward as well as ways to minimize bad referrals.
- Give them recruiting cards. Something simple – company name and logo, tagline, website address -to hand out to potential applicants.
- If applicable, give them coupons to hand out to help create goodwill.
- Website – use employees’ testimonials. This gives potential applicants an idea of what it is like to work for your company.
- Employees’ college connections – alumni groups, college professors, committees they are serving on, college social media groups they belong to.
- Conference or trade organizations they participate in – remember the recruiting card? If they are a speaker, they can sneak in a nice plug about your company.
- Customer interactions – realize that customer interaction is a kind of engagement.
- Intern or coops as college ambassadors. Keep in touch with these employees even when they are back at school. If you are visiting their schools, invite them for lunch.
- Give out items with the company logo on it. Shirts are a great wearable idea that you can use on many occasions.
- Take employees along to job or career fairs. They are the best means to tell potential employees about what’s it like to work for your company.
Your goal is to have a pipeline filled with ideal applicants and who better to be a walking billboard other than your employees?